Each of our publications is featured as a location on a stylish, independent website which provides an intuitive interface for the visitor – and also offers a great digital platform for you to promote your products. Like our books, the website has a modern design, easy, clear functionality and dynamic content. It is also mobile-optimised, which means that its responsive design automatically fits the screen size of smartphones or tablets.
The website offers a host of ideas and information on places to eat, nightlife, visitor attractions, shopping, arts & culture and much more, all available at the touch of a button. The website locations are cross-promoted in the printed guide, driving traffic to the website which means, of course, driving traffic to your online advert.
There are more than 12 million iPhone users in the UK, as well as millions of European users, and many of them will, at some point, be near you. Our app is designed to inform visitors and help direct them to your business. Essentially, our app is the printed guide on your mobile phone and delivers detailed information to visitors in location (ie when they’re already close to your business).
And the in-built GPS functionality will even give them directions from their location to your door. After downloading our app, free of charge, the visitor simply touches a button to access a detailed interactive guide. So your advert on our app will reach visitors precisely when they need it.
Kingfisher Media’s UK-wide portfolio of unique visitor guides offers advertisers an unrivalled opportunity to reach over 40 million visitors every year. And that’s just the print versions – our guides are also available on mobile and online.
The superb printed guides are placed in the bedrooms of leading hotels in cities and regions across the UK, remaining there for a full 12-month period for the use of guests who are looking for places to go and things to do. They’re packed with useful articles and information, and provide a great reference guide and source of ideas for visitors.
Across the UK our portfolio of books is seen by more than 50 million visitors each year*, a figure which represents a highly-effective and proven platform for advertisers wishing to attract visitors. And it’s already working for a large number of advertisers – please see our testimonials page for a selection of advertisers who’ve already had a great response to their adverts in our guides.
Copyright Kingfisher Media Ltd 2016
* Calculation based on PKF Hotel Consultancy Services Survey